From Bold Goals to Record Results

How a focused six-week digital campaign helped Association Forum surpass ambitious registration goals and strengthen connections among women leaders.

OVERVIEW

When Association Forum set a bold goal to grow its Women’s Executive Forum 2025 attendance, they turned to TSN to help build momentum. With just 6 weeks and a modest budget, the TSN team crafted a strategic digital campaign that helped Association Forum surpass their registration goals and strengthen connections among women leaders.

CHALLENGES

As a hub for association professionals in Chicagoland, Association Forum is dedicated to elevating leadership through education, networking, and community building.

For its annual Women's Executive Forum, Association Forum sought to grow attendance, enhance visibility and deepen member engagement.

Association Forum approached TSN with several challenges that needed to be addressed quickly -and strategically:

  • Condensed timeline: Only six weeks to build and launch a full digital campaign

  • Ambitious registration goals: Aiming to significantly surpass the previous year’s registration numbers

  • Increased registration cost: Costs significantly increased YOY

  • Limited budget: $1,500 to create and execute paid, organic, and video components across all platforms

OBJECTIVES

TSN created an integrated digital campaign grounded in clear messaging, engaging content, and smart channel/audience-specific strategy.

From static ads and paid promotions, to organic social posts and custom videos, every element was crafted to engage audiences and inspire action.

Throughout the process, flexibility and collaboration remained. As early metrics rolled in, the stayed agile by refining creative assets, adjusting placement, and ensuring the campaign evolved in step with audience behavior and Association Forum’s goals.

RESULTS

The strategic approach delivered measurable success:

  • 31% year-over-year growth

  • Record breaking attendance

  • Surpassed ambitious registration goals

Surpassing previous registrations and bold new goals, this record-setting achievement reflected the power of a focused, agile strategy. Through strategic focus and real-time optimization, TSN helped Association Forum deliver one of its most successful Women’s Executive Forums to date - proving that even the boldest goals can be achieved with the foundations and team.